MOVA

Delivered at ArtNpars for the MOVA Turkey launch, the historical event hall at Tersane Istanbul was fully 3D modeled to establish a highly accurate and realistic digital foundation for the project. Based on this precise spatial replica, high-fidelity renders were produced, and every aspect of the visitor flow and spatial experience was meticulously calculated before the physical build.

Spatial StrategyThe venue was strategically divided into three main interactive testing zones ("Home Cleaning", "Pet Care" and "Personal Care"), allowing attendees to experience the products in dedicated, context-specific environments.

End-to-End WorkflowThe entire process was managed seamlessly from the initial architectural modeling of the venue to the final physical installation in the field.

Atmosphere & AestheticsThe design harmonizes MOVA's modern "Move Ahead" vision with the raw, historical brick texture of Tersane Istanbul. Dynamic lighting, warm wood accents, and a premium dark color palette were utilized to create an immersive and premium atmosphere.

The first stand concept developed for the launch. This proposal was not built; it is shown here as it stood at concept stage.